Hey, I’m Aarohi Doshi
Systems Thinker | Experience Strategist | Behavioral Analyst | Entrepreneur
Designing clarity for complex, human problems
I help teams navigate complex human systems, from healthcare and research to mental health and social impact, by uncovering what people need, where systems break down, and how decisions actually get made.
My work turns ambiguity into clearer pathways, better decisions, and experiences that respect both people and constraints.
What do I exactly do?
I translate ambiguity into clarity.
Research & Discovery
Understand people, context, and constraints quickly so teams can make confident decisions.
Interviews · Mixed methods · Synthesis
Service & Workflow Design
Connect and translate insights from research, analytics, and stakeholder input into clearer pathways across systems and services.
Journeys · Workflows · Information architecture
Strategy & Enablement
Align stakeholders and translate complexity into usable plans, frameworks, and next steps.
Workshops · Decision frameworks · Governance templates
Recent projects
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MICHR Website Redesign | Health Research
Experience Design | UX Research | Workshop Facilitation | Information Architecture | Usability testing
Michigan Institute for Clinical & Health Research (MICHR), University of Michigan
Led an end-to-end, data-informed redesign of MICHR’s website by analyzing user behavior, mapping navigational patterns, restructuring content, and validating improvements to help users find essential information within 2–3 clicks.
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Predictive Deterioration Clinical Tool | Healthcare
Interface Design & Usability Testing
Michigan Medicine, University of Michigan
Designed and refined a clinician-facing predictive deterioration scale interface within Epic MiChart by mapping complex clinical workflows, conducting usability testing, facilitating stakeholder workshops, and translating multidisciplinary requirements into a clear, actionable experience.
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Aarohi Doshi — Counseling through Creative Arts | Mental Health
Service & Venture Design
Independent mental health venture
A service and venture design initiative integrating creative arts and talk therapy to reduce barriers to mental health care. Designed low-commitment entry points, trust-led growth strategies, and sustainable service operations through user validation, iterative packaging, and relationship-driven engagement across local and international contexts.
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Clean energy infrastructure
Participatory research | Qualitative Research | Stakeholder Engagement
Nuclear Energy and Radiological Sciences, University of Michigan
A user centered analysis of stakeholder engagement across CCUS, hydrogen, and nuclear fission-fusion technologies. Conducted discovery research and affinity mapping to identify gaps in trust, collaboration, and decision-making and to inform future engagement pedagogy and strategy in clean energy transitions.
Curious about my journey and what drives me?
My work began in mental health and community-based care, where I saw how stigma, fragmented systems, and lack of access shape real outcomes. That experience taught me that meaningful impact comes from understanding people, behavior, and the systems around them, not just designing solutions in isolation.
Today, I work across healthcare, research, startups and mission-driven environments, translating complex human and system challenges into practical, human-centered outcomes.
