“Incorporating insights from various disciplines, my most profound lesson has been mastering the art of creative thinking and synthesizing diverse findings into unified themes.”
Hi, I’m Aarohi Doshi, a UX Designer based in Ann Arbor, Michigan, where creativity meets strategy in every project I lead. Currently, I’m spearheading user-centered design initiatives at the Michigan Institute for Clinical & Health Research (MICHR), crafting digital experiences that don’t just solve problems—they drive real impact in the world of health research.
With a background in psychology, entrepreneurship, and research, I approach design with a unique blend of empathy and insight. As a lead designer, I’ve taken the helm in building new websites and reimagining existing ones, all through a user-centered lens. My work spans managing websites, conducting user research, wireframing, prototyping, usability testing, facilitating workshops, and creating and refining information architecture, interaction design, and testing interfaces—all with the aim of helping research teams enhance their services and achieve their goals.
Fueled by my passion for mental health, design thinking, and innovation, I’m always looking for ways to create solutions that leave a lasting impact. Let’s connect and collaborate to design a more intuitive, user-centered world together!
I unwind through dance, music, lawn tennis and a good cup of coffee, which refuels my love for creativity and artistry. These interests inspire me to infuse innovative and imaginative elements into my work, bringing joy and energy to every project I undertake.
“I draw inspiration from a variety of models like Don Norman’s Interaction model, Double Diamond model, Design Thinking model, Kahnman’s Thinking Fast and Slow model.
Context Awareness
In my design process, I make a conscious effort to remain aware of the context in which I am observing individuals. This involves taking detailed notes on their behaviors, verbal expressions, their mental models, and areas of discomfort in order to better understand their needs and pain points.
Opportunity
After I analyze the context and conduct initial research, I am able to identify an opportunity to define a problem.
Design Methods
Observations
User Interviews and stakeholder interviews
Personas
Empathy Maps
Affinity Maps
User Journey Maps
Problem Statement
Upon conducting the research, I aim to frame the problem in a concise and clear manner.
Solution Development
In my typical approach, I initiate the process of generating solution ideas by brainstorming and researching, leveraging both qualitative and quantitative research findings. While doing so, I ensure that the requirements, needs, and constraints of the users and stakeholders are taken into account.
Design Methods:
Literature Reviews
Expert Interviews & Observations
Training Programs
Concept mapping
Prototyping
Deployment and Delivery
During this phase, I aim to pilot the approach or product and solicit feedback from users in order to iterate and incorporate recommendations aimed at enhancing their overall experience.
Design Methods:
User testing
Client satisfaction surveys
Funnel tracking
In the human behavior domain, I follow Cognitive Behavioral Therapy, Solution Focused therapy, Gestalt psychology, Humanistic and Existential Approach, Laban Movement Analysis.”
Outcome
The ultimate outcome is shaped by the feedback received and the ongoing development of solutions, with a key emphasis placed on delivering a positive user experience while meeting the needs and requirements of stakeholders.