Hey, I’m Aarohi Doshi
Systems Thinker | Experience Strategist | Behavioral Analyst | Entrepreneur
Designing at the intersection of behavior, strategy, and experience
Find the problem. Understand the system. Collaborate deliberately. Design with intent.
Healthcare | Mental health | Research and Academic ecosystems | Startups
I translate ambiguity into clarity.
I partner with teams to turn complex people, data, and system challenges into human-centered experiences and strategic outcomes across healthcare, mental health, research and academic ecosystems, and startups.
How I work
Start with listening, not solutions
I invest time in understanding people, context, constraints, and incentives before defining the problem worth solving.
Translate across people, data, and systems
I connect insights from research, analytics, and stakeholder input into shared language that teams can align around.
Move from clarity to action
I design and facilitate pathways, workflows, partnerships, prototypes, and strategies that are feasible, human-centered, and built to scale.
Recent projects
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MICHR | Website Redesign | UX | Health Research
Led an end-to-end, data-informed redesign of MICHR’s website by analyzing user behavior, mapping navigational patterns, restructuring content, and validating improvements to help users find essential information within 2–3 clicks.
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Michigan Medicine | Interface Design for Clinical Tool | Usability Testing | Healthcare
Designed and refined a clinician-facing predictive deterioration scale interface within Epic MiChart by mapping complex clinical workflows, conducting usability testing, facilitating stakeholder workshops, and translating multidisciplinary requirements into a clear, actionable experience.
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Aarohi Doshi — Counseling through Creative Arts | Venture & Service Design | Mental Health
A service and venture design initiative integrating creative arts and talk therapy to reduce barriers to mental health care. Designed low-commitment entry points, trust-led growth strategies, and sustainable service operations through user validation, iterative packaging, and relationship-driven engagement across local and international contexts.
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U-M | Participatory research | Clean energy infrastructure
A user centered analysis of stakeholder engagement across CCUS, hydrogen, and nuclear fission-fusion technologies. Conducted discovery research and affinity mapping to identify gaps in trust, collaboration, and decision-making and to inform future engagement pedagogy and strategy in clean energy transitions.
Curious about my journey and what drives me?
My work began in mental health and community-based care, where I saw how stigma, fragmented systems, and lack of access shape real outcomes. That experience taught me that meaningful impact comes from understanding people, behavior, and the systems around them, not just designing solutions in isolation.
Today, I work across healthcare, research, startups and mission-driven environments, translating complex human and system challenges into practical, human-centered outcomes.
